Our Expertise
Creative For The Win is a boutique consultancy founded by Brenna Carlyle Duff, a seasoned industry professional with two decades of experience across womenswear, outerwear, and active.
Brenna has grown startups from their earliest stages into multi-million-dollar businesses - often stepping in pre-launch to define positioning, shape product, and build the foundation for scale. She has also guided established companies like Free People Movement, Under Armour, and Target in launching new categories, refining assortments, and aligning creative strategy to capture additional market share.
This dual perspective - early-stage builder and enterprise-level strategist - is what sets Creative For The Win apart. We collaborate with clients to launch businesses, shape must-have products, and craft storytelling that positions brands to scale, evolve, and win.
Our Clients
Our Services
Product Strategy
We specialize in pre-launch and early-stage strategy, building revenue growth through optimal product–market fit, tight merchandising, and profitability-focused costing.
Using revenue targets and cash flow cadence, we design merchandising plans that drive steady growth while introducing future hero styles and shaping a compelling brand story.
World-Building
World-building is our most foundational service -defining the DNA that makes a brand feel unique, cohesive, and alive.
Through Brand–Product Bibles, we detail positioning, target customers, personas, evergreen inspiration, color strategy, and design language to guide every department toward what is and isn’t brand-right.
Product Design & Development
With 20 years’ expertise across womenswear, outerwear, active, tailoring, leather, fur, and cut & sew, we deliver design and development at speed and with uncompromising quality.
Our services span the full spectrum - from original concepts and sketches through development, fittings, and production management.
Creative Direction
We craft the holistic vision that brings product and brand to life across all touch points.
From creative direction guides to campaign treatments and productions, we create brand-right storytelling that drives engagement, affinity, and conversion across e-commerce, social, email, and beyond.