Our Expertise
Creative For The Win is a boutique fashion consultancy launched in 2024 and founded by Brenna Carlyle Duff, a 20-year industry professional with specialized experience in womenswear, outerwear, and active.
An industry professional with twenty years experience, Brenna started her career in luxury womenswear and has developed deep expertise in ready-to-wear, outerwear, and active as the in-house design lead for fashion businesses big and small. Brenna has scaled startups like The Arrivals and Halfdays from their first seasons into multi-million dollar companies, overseeing Product, Merchandising and Creative. In her work with $100m-5b companies such as FP Movement, Victoria’s Secret, Target and Under Armour, she’s launched new product lines, refined existing categories and revamped creative to drive double-digit growth and build newfound brand affinity with customers.
At Creative For The Win, Brenna partners with brands on product strategy, merchandising, and creative strategy to turn early ideas into distinctive businesses. We collaborate with clients to launch their businesses, create must-have products and deliver fresh storytelling - positioning brands to scale, evolve, and win.
Our Clients
Our Services
Merchandising &
Apparel Business Structure
We specialize in pre-launch and early- stage startup strategy, focusing on exponential revenue growth through optimal product-market fit, tight and essential merchandising + profitability-focused costing.
We work off of revenue targets and general cash flow cadence to create merchandising plans that bring in steadily growing revenue and support future expansion while bringing to market future hero styles and delivering an enticing brand story.
World-Building
& Product Strategy
World-building is our bread and butter and one of the most foundational services we provide. Essential not only to creating unique and exciting product, it brings a brand to life and provides important parameters for all departments for what is and isn’t brand-right.
We provide thorough Brand-Product Bibles that detail market positioning, target customers, and brand personas with aligned evergreen inspiration, color and product strategy, and design language.
Product Design
& Development
We bring to the table 20 years of product design and development across womenswear, outerwear, and active categories. Our deep expertise in womens tailoring, wovens, outerwear, leather/fur, and cut&sew ensures a high-standard of design with speed and efficiency.
We provide a full-spectrum design service, from original concepts and designs through development, fitting, and production.
Creative Direction
& Visual Communication
We create fresh, memorable visuals that showcase products in-use guided by a clear, cohesive brand vision across every touchpoint.
We create brand-right creative direction guides and campaign-specific photo and video direction and execute high-impact, elevated shoots at any budget through our network of industry-leading creatives and artists.