Goal: Launch Bopbop as a playful accessorizing brand with a strong point of view.

Objective: Build out the Bopbop product world, delivering an aesthetic worldview, product & color direction, and a high-frequency drop strategy.

Deliverables: Supported development of the brand aesthetic and market positioning, merchandising and product strategy, and provided color direction in collaboration with its founder, influencer and celebrity stylist Elshane.